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Neuro Targeting

What is Neuro targeting? 

Unique Neuro Segmentation System based on the human non-conscious​In NeuroLab Online we have a powerful tool that allows us to know the main personality traits and the most outstanding attributes of the users who consume your category, your brand, and your competition.

How to perform Neuro targeting?

We apply the MindTest which is based on: Neuroscience, Artificial Intelligence, Psychology, and Machine Learning, which in less than 1 minute and with an accuracy level of 91% measures the personality traits of your consumer or potential customer.

Benefits of Neuro targeting:
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  • Deeper and more Real segmentation (Aimed at the Non-conscious, since no question is asked).

  • It determines the personality traits that are most associated with each of the brands, establishing differences and similarities that allow the advertising communication processes to be much more effective and persuasive.

  • Help deepen and better understand the behaviors of users in your brand's category.

  • Identify what is the type of messages you should send to the minds of your customers to achieve better levels of persuasion.

  • Strengthening brand positioning.

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Timeline of the
Research Project:

Settings

and field

Data analysis

Delivery of results

1

2

3

4

5

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Day 1-3

Settings and field:

It corresponds to the initial stage of the Neuromarketing Research Project with NeuroLab Online we establish parameters, create the Tests / Tests and apply the tools.

Day 4-5

Data analysis and delivery of results:

It is time to quantify emotions and interpret brain data to obtain the best results to delve into the consumer's mind and gain "scientific insights" from your target group in your category

Tips to make your neuromarketing study

1. Research methods
Choosing the right research method for your type of research will always be the key to success and an excellent basis for powerful results.
Qualitative Research
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For NeuroLab Online qualitative research is a fundamental aspect of the precise understanding of the relationship between the consumer and your brand, that is why we use different research methodologies when conducting our market studies, one of them is qualitative research.
Quantitative research 
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In Neurolab Online we analyze in depth the reasons and motivations that lead the consumer to relate and connect with your brand through different types of research applied to neuroscience or neuromarketing such as quantitative research that allows you to discover, predict, evaluate and explain the position of your brand, product or campaign in the market. 
Neuromarketing Research
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Neurolab Online has different scientific technology tools to analyze and quantify the emotional responses without verbalization of the participant, such as Eye tracking, Face Coding, and EEG among others.
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