Neuro Targeting
What is Neuro targeting?
Unique Neuro Segmentation System based on the human non-conscious​In NeuroLab Online we have a powerful tool that allows us to know the main personality traits and the most outstanding attributes of the users who consume your category, your brand, and your competition.
How to perform Neuro targeting?
We apply the MindTest which is based on: Neuroscience, Artificial Intelligence, Psychology, and Machine Learning, which in less than 1 minute and with an accuracy level of 91% measures the personality traits of your consumer or potential customer.
Benefits of Neuro targeting:
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Deeper and more Real segmentation (Aimed at the Non-conscious, since no question is asked).
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It determines the personality traits that are most associated with each of the brands, establishing differences and similarities that allow the advertising communication processes to be much more effective and persuasive.
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Help deepen and better understand the behaviors of users in your brand's category.
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Identify what is the type of messages you should send to the minds of your customers to achieve better levels of persuasion.
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Strengthening brand positioning.
Technical data sheet of the Neurosensory:
Neuromarketing
Timeline of the
Research Project:
Settings
and field
Data analysis
Delivery of results
1
2
3
4
5
Day 1-3
Settings and field:
It corresponds to the initial stage of the Neuromarketing Research Project with NeuroLab Online we establish parameters, create the Tests / Tests and apply the tools.
Day 4-5
Data analysis and delivery of results:
It is time to quantify emotions and interpret brain data to obtain the best results to delve into the consumer's mind and gain "scientific insights" from your target group in your category