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Concept Testing

Select the Best Concept!
NeuroLab Online has the most sophisticated technologies for the testing of Concepts and Attributes for your brand. 

 
How to Select the Best Concept?
We use different methodologies to evaluate the consumer and determine the impact that these concepts generate in the minds of your customers.
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Benefits of Concept Testing 
Establish with a high level of precision what are the most outstanding attributes of your category.Determine which brand or marks are associated with such attributes.Measure the level of strategic competitiveness of your brand.

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Benefits of the
Implicit Association Test

When the IAT is applied in NeuroLab Online you will have the advantage of being able to measure the Level of Strategic Competitiveness that your brand has due to the relevance of each of the most outstanding attributes of your category, present in the mind of the consumer as well as the strength of association that Your brand has with each of the attributes.

IAT as a key tool in Concept Testing

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Timeline of the
Research Project:

Settings
and field

Data analysis

Delivery of results

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Day 1-3

Settings and field:

It corresponds to the initial stage of the Neuromarketing Research Project with NeuroLab Online we establish parameters, create the Tests / Tests and apply the tools.

Day 4-5

Data analysis and delivery of results:

It is time to quantify emotions and interpret brain data to obtain the best results to know the certainty and strength of your brand's association with your concept and thus take your brand to another level!

Tips to make your neuromarketing study

1. Research methods
Choosing the right research method for your type of research will always be the key to success and an excellent basis for powerful results.

Qualitative Research
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For NeuroLab Online qualitative research is a fundamental aspect of the precise understanding of the relationship between the consumer and your brand, that is why we use different research methodologies when conducting our market studies, one of them is qualitative research.

Quantitative research 
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In Neurolab Online we analyze in depth the reasons and motivations that lead the consumer to relate and connect with your brand through different types of research applied to neuroscience or neuromarketing such as quantitative research that allows you to discover, predict, evaluate and explain the position of your brand, product or campaign in the market. 

Neuromarketing Research
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Neurolab Online has different scientific technology tools to analyze and quantify the emotional responses without verbalization of the participant, such as Eye tracking, Face Coding, and EEG among others.

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