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Concept Testing
Select the Best Concept!
NeuroLab Online has the most sophisticated technologies for the testing of Concepts and Attributes for your brand.
How to Select the Best Concept?
We use different methodologies to evaluate the consumer and determine the impact that these concepts generate in the minds of your customers.
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Benefits of Concept Testing
Establish with a high level of precision what are the most outstanding attributes of your category.Determine which brand or marks are associated with such attributes.Measure the level of strategic competitiveness of your brand.
Technical data sheet of the Concept Testing :
Neuromarketing
Timeline of the
Research Project:
Settings
and field
Data analysis
Delivery of results
Day 1-3
Settings and field:
It corresponds to the initial stage of the Neuromarketing Research Project with NeuroLab Online we establish parameters, create the Tests / Tests and apply the tools.
Day 4-5
Data analysis and delivery of results:
It is time to quantify emotions and interpret brain data to obtain the best results to know the certainty and strength of your brand's association with your concept and thus take your brand to another level!
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